APP DESIGN PROJECT
Enhance Furnishing – Find Your New Normal
A New Reality – Working from Home
Our life balances between three places: Home, Work and the Third Place. What is third place? The third place is where we go when we are not home or to work. That could be our hobby, sports, passion, and beliefs, to a place you hang out.
A New Need – Find the Home balance
Because Home is so present in our lives, we must rebalance the three places to create harmony. Enhance App wants to help you transform your Home into a place where you can Live and Work and sometimes be the Third Place.
NEW NORMAL
In the new logo, I re-arranged the normal, creating a new normal. Normal is all taller capitals or all letters small.
The new normal is a balanced mix between taller letters and small letters.
CORPORATE IDENTITY
Circle and Triangle – a combination between a dynamic Circle and a static Triangle.
Both are ideal; Circle a continuous perfect line, and Triangle a repeatable three times of the same segment.
Triangle is a perfect three-time division of the Circle at 120 degrees each. That is what inspired the Enhance Furniship Icon, App and Logo design.
MOOD & STYLE
Colours
The worm and classy look of the burnt orange make a good pair with the bright and energetic teal seting up a familiar but exciting accent. Blue-ish grays with a drop of blue personality paired with black complete a pleasant and relaxing atmosphere making the house an inviting place to enjoy.
Fonts
Syncopate Bold font is a font that mixes uppercase letters with lowercase to create a new normal. I thought that could fit well with my concepts of the new normal, finding new ways to portray a new reality. Futura font, on the contrary, brings a very stylish and clean approach bringing stability to home.
1. BE WELCOME
Helping you find your Home’s proper balance
From the first screen, I wanted to welcome the user with four rotating frames with the option to skip. These frames promote featured products or discounted offers. Next, I invite the user to enter the beautiful world of Enhance Furnishing from the first screen. Through excellent products and modern spaces, you can feel the atmosphere of serenity proposed.
Using modern and esthetic products, I wanted to create an atmosphere where users can feel at home. Therefore, I used images with a lot of space and furniture elements with a central place.
2. BE COMFORTABLE
Make yourself comfortable at home
You should define your house. To feel Home means to be surrounded by an atmosphere that is compatible with you and your preferences. Through the layout, I wanted to empower users to create personalized spaces based on the following options:
• Pick Your Colors Output – Setup a mood of the space you are in that you want to achieve
• Create Spaces Based On Use – Define the utility of the space and achieve that from the atmosphere
• Define Your Needs/Wants – Personal preferences must the force that needs to drive your decisions
3. BE UNIQUE
Make Yourself Feeling Good… Like Home
Picking the proper comfortable sectional, a center coffee table, and placing a TV in front, you define a living room. Create an atmosphere for reading, relaxing, watching TV and enjoying others’ company.
• Maximize Functionality & Appeal – Finding the right balance between form and function is easy
• Make A Welcoming Space – Create an open and inviting space for you and your guests
• Create Natural Focal Points – Display pieces that make the eye to focus on special points
4. BE YOU
Not Just Products, But Find Yourself In There
Maintain an open, welcoming feel that will Make You Feel At Home. The only thing that matter is you don’t let anyone tell you how you should feel at home.
Enhancing your Home with appropriate furniture will help you to regain your balance. However, your spaces need the proper elements to generate the required outcome. Let Enhance Furnishing help you regain your balance.