About
Daniel Negru

UX Designer | UI Designer | Product Designer | Visual Designer | Web Designer | Graphic Designer

Destined To Be Designer

Creative by nature

Hello. I’m Daniel Negru,
A Canadian Artist And Designer Located In Waterloo, Ontario, Canada.


My creative journey materialized in collaborations with a hundred companies and involvement in thousands of projects, from Printing to Graphic Design, Visual Design, Digital Design, Web Design, User Interface Design, Product Design and User Experience Design. My expertise covers over 20 years of helping individuals, companies, corporations and organizations to shape their image, improve their performance and strive to succeed.

Download My Resume
I’m a designer because I WAS CHOSEN TO BE ONE. 

 

I didn’t have the chance to select my profession because destiny put me aside to be a designer. However, being a child was my joy to draw, paint, and put together clever, exciting, beautiful things. So, from second grade, I went after school to a painting class where I was painting, drawing and learning how to express myself artistically.

I had the satisfaction of looking at new products and lecturing western magazines, rare in communist Romania, where I was born and lived the first twenty-something years of my life. I felt deep in my soul that new car designs, new industrial products, and new well-crafted and printed magazines found an echo that enabled the dream to be a designer, to be someday a person to design and create experiences like that.

 

I’m a designer because I WANTED TO BE ONE.


That higher presence set my path, and I enjoyed it so much that I followed my instincts. I picked a high school where the specialization was hand sculpting in wood and beautiful artistic elements for furniture. Here I learned about how furniture evolved over the centuries in different styles, from Egyptian, Greek, Medieval, Renaissance, Rococo, Art Nouveau, Bauhaus, Art Deco, and Bohemian to Organic and Minimalis.

Going to college, I needed to learn how to follow my dreams. So it was a turning point when a colleague from my class said he was going to University to be a designer. That spark lit up my dream, and I saw my path; I realized I wanted to be one.

Over the following summer, I prepared a portfolio and presented myself for the exam. But unfortunately, I didn’t get the grade to be accepted into University. So the following year, I spent all my remaining time after college in a School of Art taught by a teacher how to take the exam. Finally, in the fall, I presented myself to the exam, and I did get in. I got admission in second place from a class of eight at West University of Timisoara, Faculty of Art, specializing in Design.

I’m a designer because I WAS PROVEN TO BE ONE.


The next five years spent in University put me face to face with a new creative world that I lived at the max every day. I learned about Design, fonts, colours, composition, painting and shaping moulds from clay. As a result, I meet excellent teachers and colleagues, and I meet the History of Art with all the incredible artists and their creations. In my third year, I started working at a local printing company, where I learned the value of font and typography. There was the first place where I applied my learning from school and learned how to work with real clients.

After finishing university with one of my colleagues, we opened a design business. Vision Design was my first personal creative adventure; from that posture, we helped companies from the west side of Romania with their creative needs.

After two good years working with Vision Design, I moved to Canada in October 2022. Here, I started working for M3 Worldsites Marketing Inc., a creative agency in the KW area. These years were moving fast because I liked my work. I started in Graphic Design and grew with the Internet, moving from Visual to Digital Design, responsive websites, and various digital experiences.

In the main time, I was doing freelance and contracting with iTrend Design and lately with Designatio Studio working with local agencies from Guelph to Hamilton and Oakville area, helping them with extra load and serving on a contract basis for different clients.

After 2o years of this incredible journey, I’m even more excited every day about the opportunities and challenges that Design will set in front of me to solve and make users’ experiences more natural, pain-free, and successful human experiences.

An intentional experience expressing creativity at the highest levels

Conceptual Thinking

Designer Daniel Negru – the creative force.

Being a dynamic, direct, open and sincere personality, I can conceptualize messages and feelings and motivate actions. My compositions express the light, colour and dynamics necessary today. In my creations, images take precedence over the text, paired with an unapologetic colour treatment, making the message follow the function—a unique combination between beautiful and valuable, artistic and practical.

Practical Applications

Artist Daniel Negru – the empathic motivation.

As an artist, I think in a correct ratio between quality and value, always looking to meet and exceed customer expectations, going the extra mile to offer more than expected without being afraid to offer options and possibilities, and always motivating viable and correct solutions. Therefore, my portfolio is a virtual space that presents real, tangible works, satisfies and solves problems and needs, and inspires and stimulates experiences.

Step By Step Approach

5 Steps Approach

My Creative Process

01. Empathise
02. Define
03. Ideate
04. Prototype
05. Test

REPEAT

01. EMPATHISE
Research Process. I am approaching the project with an empathic understanding of the problems I have to solve. Understand user experiences, motivations, and frustrations, and immerse me in the environment to gain a profound understanding of the issues involved. Using empathy to understand the human-centred design, I set apart my assumptions and do my best to understand the user’s needs and insights. A detailed analysis of the competition, surveys, user studies, and the buyer’s reaction to the product or brand presented are vital for the project to start correctly.
02. DEFINE
Define Process. The next step is to put together the information collected from the research phase. Then, I will analyze and synthesize the collected data to define the essence of the problems and define them as problem statements. In this phase, I’ll develop features, functions and other solutions that will allow users to solve their problems. Now it is vital to define the questions that will help to channel future solutions. Directly I will address the problem by naming the problem.
03. IDEATE
Ideation Process. Now because I understand the users and their needs, I’ll start thinking and writing down ideas. First, I have the problem statement that needs to be solved using the research I conducted before phases. Then, all ideas are analyzed through a brainstorming process, and none are wrong, but all are carefully considered. Finally, thinking outside of the box, I identified new solutions to the problems found. The goal is to find the best way to solve the issues and put users’ needs upfront and central.
04. PROTOTYPE
Prototype Process. With the group of ideas I selected in mind, I will create the first sketches that will soon transform into prototypes.
Sketching – The easiest and less expensive approach to transform ideas in the visual elements is the stretches. I prefer making a few 3-5 different and quick options that will clarify my thoughts and help the client visualize the upcoming project.
Prototyping – The best ideas from sketches are implemented next into the wireframe and prototypes. Using Figma or Adobe XD, I’ll put together the static wireframes, and later, I’ll prepare the interactive prototype to be tested by real users.
05. TEST
Evaluate Process. The collected results during the testing phase refine any problem the user encounters, ensuring that the process flow is running flowless and smoothly. The user’s testing and interacting with the prototype and how I collect the feedback on the behaviour and feelings. New alterations and improvements were applied to the prototype, ensuring that users understood and performed well with the interactive prototype. 

Recommended by PROs

"Dan is an exceptional graphic designer. He is the rare kind that combines extraordinary talent with hard work and dedication. After more than 7 years in the talent-acquisition business heremains one of the best designers I ever worked with."

MIRCEA ENACHE - Mission Impossible Recruiter

"Dan is an extremely skilled and talented graphic designer. He is very good at working on his own as well as with a team to deliver a quality design for each and every client. Danny is skilled in both print and online graphic design and is able to tie them together as well. I highly recommend Dan for all design work."

CHRIS KLOETSTRA - Online Marketing Expert

Create AMAZING.
For a successful experience contact DANIEL NEGRU.

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