Creative By Nature • Certified By Education • Proven By Experience

Result-driven and user-centred designer with experience, education and talent for over 15 years, having superpowers in Visual Design leading to UI, research and client communication. Coordinated and crafted the best user experience by exploring different approaches to solve user problems in more than 2000 successful digital products for US, Canadian and European companies.

• Direct creative execution and visual storytelling for digital and print campaigns, collaborating with strategy and production teams.
• Create compelling digital content, brand guidelines, and social media assets that increased customer engagement and brand awareness by 72%.
• Establish and maintain scalable design systems and asset libraries, boosting design team productivity by 80%.
• Design and launch responsive, user-centered websites with high attention to visual hierarchy, inclusive design, and modern digital aesthetics.
• Manage multiple high-priority projects under tight deadlines, ensuring execution-focused delivery from concept through final production.
• Highly organized and adept at managing multiple priorities and tight deadlines efficiently.
• Truly understanding a client’s core goals, pain points, and feedback and tailoring solutions that genuinely meet their needs.
• Managed client relationships and targeted marketing campaigns to drive and scale brand engagement 

• Led visual design for 500+ client projects, delivering graphics, web assets, and multimedia marketing content with a 97% first-iteration approval rate.
• Designed wireframes, digital campaign prototypes, and landing pages that boosted overall user engagement and web usability by 70%.
• Managed web maintenance, content updates, and ongoing digital optimization across WordPress platforms.
• Balanced revisions and deliverables for up to 10 concurrent projects, establishing strong client relationships and collaborative workflows.

• Conceived and executed 12 multi-channel promotional campaigns across print, web landing pages, direct mail, and digital advertising, driving a 70% increase in campaign leads.
• Published over 200,000 copies of print educational and promotional materials for financial and corporate clients.
• Oversaw ongoing web design, content, and promotional banner management for 48 client sites, growing web traffic by 300%.
• Spearheaded the end-to-end design and production of custom visual signage, vector graphics, and promotional display materials for corporate clients.
• Optimized digital asset workflows and print-cut operations, ensuring strict adherence to brand guidelines and tight delivery timelines.

UX DESIGN PROFESSIONAL DIPLOMA  – UX Design Institute

Dublin, Ireland
March – August 2022

GOOGLE UX DESIGN PROFESSIONAL CERTIFICATE  – Coursera

Toronto, Canada,
February – September 2022

BFA IN GRAPHIC DESIGN – West University of Timisoara

Timisoara, Romania
1994-1999

User Experience Research, Information Architecture, Wireframing, Prototyping, Interaction Design, Design Systems, User-Centered Design, Accessibility, Equity-Focused Design, Inclusive Design, Test and Iterate Designs, Responsive Web, Design Thinking, Visual Design, Iconography, Typography, Branding, Marketing, Planning & Prioritization

Figma, Adobe XD, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, HTML 5, CSS, CorelDRAW, ScreenFlow, Webflow, Miro, WordPress

• Expert in Visual Design
• Professional Web Design
• Natural in Graphic Design
• Highly Creative Doer
• Productivity Maverick
• Delivering Spot On
• Strong Conceptual Thinker