Creative By Nature • Certified By Education • Proven By Experience

Result-driven and user-centred designer with experience, education and talent for over 15 years, having superpowers in Visual Design leading to UI, research and client communication. Coordinated and crafted the best user experience by exploring different approaches to solve user problems in more than 2000 successful digital products for US, Canadian and European companies.

• Managed design team of six and led creative directions for projects.

• Innovated a successful product delivery process that grew revenue by 200% in the first year, representing 30% of company revenue.

• Created and maintained the design of a library that speed up productivity by 80%.

• Analyzed and developed successful solutions through rapid prototyping that earn client approval saving 65% of creation time.

• Increased brand awareness and customer engagement by 72% using consistent branding language via online digital products.  

• Conceptualized and implemented a design process that had 15X conversion rates and widened website revenue by 45%. 

• Supervised high-profile website redesign, overhauling UX design elements and raising the site’s UX score by 74%.

• Conceived UI design from inception to the final product and launched a brand new website for Arkiteckton, which strengthened yearly visitors by 28%.

• Teamed with 8 UX Designers and Researchers to create an app that help corporation to reduce fuel consumption by 35%.

• Led designer for the biggest and most challenging clients, overseeing 10 projects simultaneously, balancing revisions and creating new concepts.

• Built digital projects for over 500 companies, delivering creatives with over 97% client satisfaction rate from the first rounds.

• Collaborated with the management, engineering, and business stakeholders, to increase quality by 300% in the first 5 years.

• Built professional-client relations for over 10 years with returning customers based on delivering excellent digital products.

• Conceived and launched 24 new campaigns for holiday promotions, raising total sale leads by 70%.

• Initiated and managed a successful advertising business that attracted 35% more business every year and serviced more than 100 clients/year of returning customers.

• Improved web presence through landing pages, display ads, and direct email, which grew the web traffic, converting visitors intocustomers by 300%.

• Performed ongoing monthly projects for over 30 clients, including necessary updates and promotions.

• Published over 85000 print marketing materials for a significant financial client that highlighted consumer education, economic statistics, and loan products.

UX DESIGN PROFESSIONAL DIPLOMA  – UX Design Institute

Dublin, Ireland
March – August 2022

GOOGLE UX DESIGN PROFESSIONAL CERTIFICATE  – Coursera

Toronto, Canada,
February – September 2022

B.A. IN GRAPHIC DESIGN – West University of Timisoara

Timisoara, Romania
1994-1999

User Experience Research, Information Architecture, Wireframing, Prototyping, Interaction Design, Design Systems, User-Centered Design, Accessibility, Equity-Focused Design, Inclusive Design, Test and Iterate Designs, Responsive Web, Design Thinking, Visual Design, Iconography, Typography, Branding, Marketing, Planning & Prioritization

Figma, Adobe XD, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, HTML 5, CSS, CorelDRAW, ScreenFlow, Webflow, Miro, WordPress

• Expert in Visual Design
• Professional Web Design
• Natural in Graphic Design
• Highly Creative Doer
• Productivity Maverick
• Delivering Spot On
• Strong Conceptual Thinker